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When Does a Private-to-Private Merger Make Sense?

Both Sides of the Table

Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. And we didn’t want brand confusion so we will harmonize the brands under the well-respected Seedling brand name.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

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