Should a Startup Spend VC Funding on a Domain Name?
David Teten
MAY 1, 2013
You want your company to show up first in the search results whenever someone is looking for a product you sell. Other non-semantic variables are important as well. A well-named site can thus easily rank 10-20% higher than a poorly named one on a purely non-semantic basis. There are three main factors to consider: Fit.
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