The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)
Up and Running
APRIL 4, 2014
When Ford’s public relations manager, C. Gayle Warnock, got wind of the decision, he sent a one-line memo to project head Richard Krafve: “We have just lost 200,000 sales.” A year after New Coke’s release, Coca-Cola’s sales jumped 8 percent over the previous year. But then the backlash began.
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