Up and Running

NOVEMBER 24, 2020

Forums will likely still be around for the foreseeable future, but many companies are now finding it more advantageous to leverage social groups. Facebook Groups and LinkedIn Groups are just a few of the many social networking sites that allow individuals and companies the ability to set up topic or brand communities.

Customer 150

Customer Social Network Channel Technical Review 150

Duct Tape Marketing

FEBRUARY 19, 2014

I’ve long felt that the blending of advertising, referrals and public relations (what I’ve always called earned media) is the recipe for effective lead generation. Your social networking activity is about creating earned media. Your social networking activity is about creating earned media.

Media 68

Media PR Marketing Lead Generation 68

Up and Running

AUGUST 25, 2011

What exactly is Public Relations? According to Wikipedia, it is “The practice of managing communication between an organization and its publics. That’s right, public relations is when a third party endorses your public interest and news stories for FREE! Social media engagement. On your blog.

PR 66

PR Social Media Public Relations Media 66

Duct Tape Marketing

NOVEMBER 19, 2013

As blogging continues to expand and content marketing becomes a foundational element of marketing for every industry, the need to connect with other bloggers goes far beyond that of a public relations tactic. Blogger outreach isn’t some narrowly cast marketing tactic. In fact, it’s not really even about blogs and blogging.

Networking 72

Networking Marketing PR Affiliate 72

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner. The PR Masterclass : How to develop a public relations strategy that works!

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

OCTOBER 10, 2017

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Offline Advertising – Yes, this can still be a powerful marketing tactic.

Channel 57

Channel Marketing SEO Social Media 57

Duct Tape Marketing

MARCH 1, 2016

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. This applies to cross-channel leverage as well.

Lead Generation 28

Lead Generation Channel Partner Campaign 28