Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Growth marketers focus on the entire customer journey.

Framework 102

Framework Marketing Acquisition Retention 102