Cracking the Code

OCTOBER 9, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. Labels: SaaS , sales and marketing , software. Cracking The Code on Facebook. SaaS 13 Index Valuation.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

NOVEMBER 10, 2009

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Software as a Service (SaaS), the most mature of these segments, is comprised of end user applications like Salesforce.com. Forget everything you learned about software channels.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 10, 2008

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Labels: SaaS , sales and marketing , software.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 22, 2018

To get marketing a seat at the table and prove that it can drive revenue and pipeline, we’ve become borderline obsessed with numbers. To reframe marketing as an investment rather than a cost center, we must connect all the dots to revenue—but it’s hard to do without the right tools and models to get started. form fills).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. No, the first 2% is more valuable in terms of revenue. Inject code to create popup offers. Insert line of code. Create a revenue forecast before you even run the experiment. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.).

San Antonio 86

San Antonio Metrics B2B Analytics 86

www.forentrepreneurs.com

FEBRUARY 2, 2010

It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc. have multiples that are more like 5 x CAC.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103