article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? There’s no strategic method — You can say there’s a strategic methodology behind it depending, again it is semantics. Joe Pulizzi: We’re all for sale.

Cost 37
article thumbnail

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Of course, the sales folks had new features as their #1 priority. But the results were excellent - customer satisfaction, sales, profits, quality, attitudes all improved dramatically. The major change was never starting any project without sales, marketing, manufacturing, field support, purchasing, etc. What a freaking mess.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Curate Sitelinks to Increase Conversions

ConversionXL

Taking good care of them can have a disproportionate impact on your leads and sales compared to optimizations that target non-branded queries. Neglecting those visitors, on the other hand, may cost you easy sales. Choose informative, semantically varied anchor text. Make sure you have a coupon or sale page.

Curation 100
article thumbnail

Invest in Israel Newsletter September 2010 Edition

VC Cafe

3M acquired Attenti, which is expected to have about $100 million in sales in 2010, to get into electronic monitoring devices, which leads to large savings for correctional authorities. Attenti’s two principal investors, Francisco Partners and the Israeli branch of the U.S. in August 2010.