Why You Should Build Your Startup to Sell (But Not to Flip)
Software By Rob
JULY 1, 2010
Repeatable In a traditional business a repeatable product/service is something that does not require a high level of expertise and customization every time you make a sale. The sales process might be customized, but the product or service should be as cookie-cutter as you can make it. The lesson: stick to vertical niches.
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