article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

He had teamed up with a former product manager at P&G to deliver seminars on just this subject. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

Sales 120
article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Perhaps the seminar your CEO led at the same time is responsible for some of the surge in new followers. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves. Here’s a rundown of each stage of the SEM journey and how you should experiment on each.

Framework 102