Remove .Net Remove Affiliate Remove CPA Remove Metrics
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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Yet they are not of the same value to your business (Net Profit!). Or hang around for a few years?

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5 + 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two

Occam's Razor

You are paid to find real bottom-line impacting insights (remember line of sight to net income ?). If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics?

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