Excellent Analytics Tip #17: Calculate Customer Lifetime Value
Occam's Razor
APRIL 5, 2010
Acquiring new customers isn't getting any easier: We've picked off the low-hanging SEO fruit, we're paying more for quality clicks in AdWords and the going rate for affiliate deals just keeps getting higher. Yet they are not of the same value to your business (Net Profit!). Or hang around for a few years?
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