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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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How to Fine-tune Your Small Business Finances—from Funding to Growth [Webinar Recap]

Up and Running

Are you an entrepreneur or small business owner with questions about funding your small business? Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. You can kind of think of it like a kayak for small business. My name is John Bates.

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10 Things the Bank Will Ask When You Need a Business Loan

Up and Running

One exception to the rule is that the federal Small Business Administration (SBA) has programs that guarantee some portion of startup costs for new businesses so banks can lend them money with the government, reducing the banks’ risk. Business plan. See Also Small Business Owners, Start Tracking Your Financial Metrics.

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5 Critical Things Entrepreneurs Need to Know about Managing Their Company's Finances.

Small Business Force

In early stage companies (and even some later stage or mature ones), there is no one area where most entrepreneurs and small business owners are lacking in just basic fundamentals, than in dealing with their company's finances and financial management. If it's net 30, don't pay in 25, pay in 30. What are yours?

Finance 37
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Address These 3 Critical Risks Before You Start an Assisted Living Home

Up and Running

In fact, as these companies form, merge, or sell, the first action is usually to separate or spin off the service aspect of the business (caretaking, meals, and so on) from the underlying real estate. Looking at the financials for this type of juggernaut is a complicated matrix that only a CPA could understand!