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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

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Measure Like Tesla: A Fresh Take on Stale Business Metrics

Up and Running

Harvard Business Review recently published an article on how using the same old business metrics can result in missed opportunities for entrepreneurs. Parsons suggests that calculations like Net Promoter Score (NPS) can actually be a much better indicator of product and market fit.

Metrics 83
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Rules of Thumb Business Valuation Methods Explained

Up and Running

For estimating the value of a business, the process involves applying a multiple to an economic benefit of a specific industry. Metrics such as discretionary cash flow or business revenue are used. Rules of thumb in business valuation. Where Net Sales = Annual Gross Sales, net of returns and discounts allowed, if any.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Lean Marketing for Startups and Small Businesses: How to Make the Most Impact with the Least Investment

crowdSPRING Blog

Most startups and small businesses have limited budgets for marketing. So what’s a startup or small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business or startup.

Lean 91
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

One metric now commonly used is called the Net Promoter® Score (NPS). The formula for the Net Promoter® Score is the percentage of customers who are detractors, subtracted from the percentage who are promoters (NPS=P-D). Marty Zwilling Published by Xerox Small Business Solutions on 07/31/2017. Detractors.

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Working Capital vs. Cash Flow: The Differences and How to Better Manage Them

Up and Running

Whether you’re a small business or a Fortune 500, good accounting must always be a priority. Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics. You can think about cash flow in the sense of personal finances as well as business.