Steve Blank

NOVEMBER 8, 2010

By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. RIM and TiVo are two examples of getting it right and wrong.

Hockey Stick 272

Hockey Stick Customer Development Silicon Valley Networking 272

Duct Tape Marketing

OCTOBER 20, 2022

Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Sign up to receive email updates. More About Joe Polish: WhatsInItForThem.com.

Networking 82

Networking Naming Marketing Developer 82

alexpoole.info

AUGUST 14, 2012

Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Letter differentiation and rate of comprehension in reading. Sans serif are better on the web. Ergonomics , 35(10), 1297-1326. Gaultney, V. Mills, C.B.,

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

SEPTEMBER 7, 2016

The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. The use of family in advertising is nothing new. You felt an instant connection, didn’t you?

Marketing 48

Marketing Tennessee Wisconsin Differentiation 48