YoungUpstarts
JUNE 10, 2014
When you announce that you’d like to differentiate your company through caring, that notion will sound good to most employees. Often, it’s something “small”: a smile, a pat on the back, a compliment, or an encouraging email. Email them inspiring quotes and stories. Teach employees how to care. Generally, people want to care.
Austin Startup
AUGUST 29, 2017
A 1992 study from the Harvard Business Review found that the right pricing changes can drive revenue and profit improvements faster than any other growth lever — faster than increasing the volume of sales or decreasing costs. Do you have patents or IP wedges that create defensible moats around your differentiation?
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Steve Blank
NOVEMBER 8, 2010
By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. RIM and TiVo are two examples of getting it right and wrong.
Duct Tape Marketing
OCTOBER 20, 2022
Recent episode, The power of just one big marketing idea and How to get it really brings home this idea that instead of chasing the idea of the week, really lock in on one big idea to differentiate your business that can make all the difference in the world. Sign up to receive email updates. More About Joe Polish: WhatsInItForThem.com.
YoungUpstarts
MAY 20, 2013
We’re proud to be second in area sales and customer satisfaction since 1992!” Rushing through paperwork so you can get home early, failing to spellcheck an email or two, and running late to a meeting probably won’t matter that much six months from now. So often in life, it’s the small details that differentiate ‘good’ from ‘great’.
alexpoole.info
AUGUST 14, 2012
Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. Letter differentiation and rate of comprehension in reading. Sans serif are better on the web. Ergonomics , 35(10), 1297-1326. Gaultney, V. Mills, C.B.,
ConversionXL
SEPTEMBER 7, 2016
The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. You felt an instant connection, didn’t you? ” Image Source. Not bad, Ben.
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