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Set It And Forget It: Seven Messages For A Seamless, Hassle-Free Marketing Campaign

YoungUpstarts

In a day filled with putting out fires, dealing with employee issues, and sweet talking customers, the last thing any small business owner wants to have to do is squeeze in time to run to their office to send out an email to their prospects and customer list. It should be a quick follow-up message to make sure they received email #1.

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The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. Similar concepts can be applied to email, direct mail, ads, and to any other marketing material for that matter.

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Stop Chasing Clients Once And for All: A Five-Day Plan To Bring Them To Your Doorstep

YoungUpstarts

He now has an email list with 18,000 subscribers, 5,000 friends on Facebook, and more than 100,000 Twitter followers. An opt-in box for gathering email addresses. You might set up a schedule so that immediately after your report is requested, the reader gets a ‘thank-you’ email. Two days after that, they get email #3, and so on.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

By 1992 Research in Motion (RIM) had been in business for eight years, had 16 employees, sales of about $500,000 a year, and three or four business lines. The new device could hold names, email addresses, phone and fax numbers and incoming and outgoing messages. RIM and TiVo are two examples of getting it right and wrong.

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How To Get What You Want By Helping Others Get What They Want

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Emailed Feed. Opinion: Noonan: The Romney Campaign Needs a New CEO. Most Emailed Feed. Pension Crisis Looms Despite Cuts. Subscriber Content Read Preview. Firms Miss Out on Jobs Push. Subscriber Content Read Preview. Harley Goes Lean to Build Hogs. Most Popular.

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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

The Unity Principle that Cialdini talks about is very similar to a persuasion principle mentioned in a book called The Age of Propaganda , (and before that in a 1992 NYT article ) under a slightly different name: The Granfalloon Technique. You felt an instant connection, didn’t you? ” Image Source. Image Source. Define the “Out-Group”.