Remove 1994 Remove Cofounder Remove Marketing Remove Viral
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Build it and they won’t come: How and why growth hacking came to be

The Next Web

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Deloitte’s Shift Index , which tracks economic competitiveness, has shown a long-run decline in a firm’s ability to retain market leadership. Channel saturation.

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Stitch Fix: Reinventing Retail Through Personalization

abovethecrowd.com

The company, which the founder cleverly named “Stitch Fix,” had a remarkably unique offering compared to other women’s fashion experiences. Awareness of the service was clearly spreading virally through word of mouth. Customers are first asked to fill out an in depth profile to help identify their size, style, and preferences.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

This was the year that the promise of technology to truly change the world and empower individuals (the reason I entered the tech world in 1994) reached global scale. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. Charity Water is a great case study for this.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules.

Analytics 100
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Lessons From Defeat, A True or False Quiz

Up and Running

Co-founder Mark Hedlund did us all a favor recently by posting Why Wesabe Lost to Mint. He’s paid his dues: … an entrepreneur-in-residence at O’Reilly Media …VP of Engineering at Sana Security… CEO of Popular Power … founder and general manager of Lucas Online, the internet subsidiary of Lucasfilm, Ltd.