YoungUpstarts

JANUARY 8, 2015

A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. This mission transcends advertising and is experienced by how every piece of information generated by an online search is “associated with the warm glow of Google”.

Technical Review 100

Technical Review Singapore China Media 100

YoungUpstarts

MAY 15, 2013

A recent American Express OPEN study shows that women-owned businesses are playing a significant role in job creation (second only to publicly traded companies) and that the number of women-owned businesses has increased by 59 percent since 1997. In fact, you may even be trading in a 60-hour work week for an 80-hour work week.

Lean 145

Lean America Social Media Networking 145

Both Sides of the Table

OCTOBER 19, 2010

The following is not meant to be a deep dive but rather a framework for understanding the issues. Attempts at “moving up the stack&# – In 1997 I led a project to help senior management at British Telecom define its Internet strategy. This is where the digital media puck is going.

Distribution 386

Distribution Audience Video Internet 386

ConversionXL

JANUARY 7, 2015

Back in 1997, the Nielsen Norman Group conducted the first study to determine how users read on the web. The famous direct response copywriter, Gene Schwartz, laid out the primary states of awareness that customers have in his book Breakthrough Advertising. In their words, “They don’t.” 3 Your customers’ fears, hesitations, concerns.

Iowa 48

Iowa Conversion Audience Architecture 48