[Review] Twitter Is Not A Strategy
YoungUpstarts
JANUARY 8, 2015
Should brand marketers “bow to algorithmic salvation”, allowing data and process to ride roughshod over inspiration and creativity? A case in point is Apple, whose “Think Different” campaign in 1997 (see video below) served as a rallying call to those who shared the brand’s values. Globalism is the result, and not cause, of success.
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