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Sustaining Innovation vs. Disruptive Innovation

YoungUpstarts

A sustaining innovation targets demanding, high-end customers with better performance than what was previously available. Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra. Scholar and innovation expert Clayton Christensen explains it this way.

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Sustaining Innovation vs. Disruptive Innovation

The Startup Magazine

Scholar and innovation expert Clayton Christensen explains it this way: A sustaining innovation targets demanding, high-end customers with better performance than what was previously available. Hoque notes the company’s ongoing success with blockbuster medicines and vaccines with household names, such as Zithromax, Lipitor and Viagra.

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Who’s Your Daddy? 5 Lessons from GoDaddy

Growthink Blog

GoDaddy was created in 1997 as Jomax Technologies by Bob Parsons who had recently sold his other company, Parsons Technology Inc., At the time, a company called Network Solutions was essentially the only place from which people could register domain names. That changed in 2001, however, and GoDaddy.com quickly grew.

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

crowdSPRING Blog

You have to choose just the right words to convey your unique message to your specific audience. Read on to learn how to write marketing copy that combines both art and science – copy that will engage your audience and motivate them to convert. How to identfy your brand's audience, and more! Writing is a tricky business.

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March 11: SXSW Innovation Awards

Austin Startup

The annual Interactive Festival awards program began in 1997 as the Texas Interactive Media Achievement Awards, and was re-named the SXSW Web Awards the following year. SXSW audiences were among the first to witness the emergence of Twitter when they won the Best New App in 2007.

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The Communication Secrets Of The World’s Greatest Salesman

Duct Tape Marketing

Then they move into demanding a person who demanded excellence of himself and others around him. I mean, there a lot of people that felt absolutely very demanding. No name for a company transforms the idea into one of the world's most admired brands. They even use remarkably the same words. It was just an idea.

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Startups and small biz at SXSW: ideas on how to spend your time at the conference!

crowdSPRING Blog

A social translation program is one way you can make your website more accessible to a global audience for less. Yes, we’ll always want to encourage higher quality, but it won’t matter if we have crappy demand. The audience will be provided ample time to critique and ask questions of the UX designers.

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