The rise of the “successful” unsustainable company
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
Witness, for example, this terrific Fast Company article on Bill Nguyen , serial entrepreneur who’s seventh startup “Color” famously raised $41m for a new mobile app before it even launched. Freeloader — On $3m invested, sold for $38m in 1996 — shut down in 1997. The launch, by the way, was a failure.
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