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New Rules for the New Internet Bubble

Steve Blank

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. In the new bubble PR may be your new best friend, so invest in it.

Internet 334
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How to Measure Facebook ROI

Duct Tape Marketing

Exploiting Facebook for PR purposes is no different. Was your conquest of the social media powerhouse to bring in as many potential customers as possible, or are you focusing on filling a niche? By Mickie Kennedy, founder of eReleases , the online leader in affordable PR distribution since 1998. Know Your Goals.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Despite the ongoing recession, I took to my kitchen table in 2013 to launch Digital Air Strike — an award-winning automotive social media and digital engagement company. Tapping into my knowledge of and experience in automotive marketing, I identified a need to monetize social networks for businesses. 24) 9-5 Scares Me.