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New Rules for the New Internet Bubble

Steve Blank

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. In the new bubble PR may be your new best friend, so invest in it.

Internet 334
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How to Measure Facebook ROI

Duct Tape Marketing

Exploiting Facebook for PR purposes is no different. By Mickie Kennedy, founder of eReleases , the online leader in affordable PR distribution since 1998. How do you check if your efforts have been worth it and you’re actively bringing in real money to your company? Know Your Goals. Would it benefit to switch your focus?

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Which Investors Are Glad To Pay For Mediocre Performance?

David Teten

The firm hires a lot of PhDs to do research and come out with a wonder drug, and then markets it widely with tons of PR. Teten : I’m not sure I agree, as inevitably some people will look like geniuses in a random distribution of outcomes. We over-weighted small cap value stocks in 1998-2002. In fact, Melchisedec is a placebo.

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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout. Thanks to Nicole Nurse, Black Leopard PR ! #27) 24) 9-5 Scares Me.

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Twitter Link Roundup #74 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

“The median net return to VC fund investors has not been positive for any vintage year since 1998″ – [link]. Interesting to watch Google’s approach to its digital distribution model – compared to Apple’s – [link]. Avoid Decision by Indecision – [link]. Is Apple a bit too greedy?