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4 Definitive Ways To Deal With Outages

YoungUpstarts

Even a minute of downtime means millions lost in revenue and tons of bad PR. Buffer’s nimble, distributed team came together on Hangouts on a Saturday afternoon and live-blogged developments as their engineers worked behind the scenes to fix the hack and restore services. Bebo – Use a banner ad to let everyone know. A banner ad.

Security 174
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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Publishing a consistent stream of press releases as a tool to announce and distribute news is a proven lead generation tactic right now.

PR 64
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5 of the most famous (and effective) growth hacks of all time

The Next Web

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Back when Facebook was still just for schools, some schools already had their own social networks. So what do startups do? The Cross Post. What is this?

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New Rules for the New Internet Bubble

Steve Blank

The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits. In the new bubble PR may be your new best friend, so invest in it.

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How to Build a Startup Team

techcocktail.com

Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Personal Network: Ask your friends and colleagues for suggestions. Accountant – Someone needs to pay attention to the money.

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Why Networking With Bloggers Is an Essential Marketing Tactic

Duct Tape Marketing

Why Networking With Bloggers Is an Essential Marketing Tactic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: ekai via photopin cc. So, identifying and reaching out to influential industry blogs became a common pitching practice in the PR arsenal.

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Why the Browser Matters

Ben's Blog

After Mosaic, even Marc and his co-founder Jim Clark originally planned a business for video distribution to run on top of the proprietary Information Super Highway , not the Internet. In 1996, there was no social networking, no video, no search that worked, no RSS, and no Twitter to name a few.

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