Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. At the same time, the company contained its operating costs and came out of the recession stronger, bigger, and more profitable than it had been in 1999. What does a thoughtful campaign look like?
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