Remove 1999 Remove Differentiation Remove Sales Remove Vertical
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First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

Differentiate your website (and your company) with your design. Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. This kind of priming may also work the other way: A n egative first impression decreases the overall satisfaction with your site. How are you different from the competition?

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

I’ve also, of course, been spending a lot of time talking about this with our rapidly growing sales team at data.world. that the leaders in your sales prospects attend and read, you won’t know if you are passionate about that industry. Second, on that point of respect you need to create a sales-driven culture.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) They never understood Market Type. Why does Market Type matter?

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Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. annual GMV. based teachers.