Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
After running Microsoft for 25 years, Bill Gates handed the reins of CEO to Steve Ballmer in January 2000. If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Yet in five years the only new thing that managed to get out the door is the Apple Watch.
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