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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. I came up with my company name by asking myself, what will I be doing often? When I was naming it, I had a few criteria.

Naming 111
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How to Out Amazon, Amazon

Both Sides of the Table

Curation There are really multiple forms of “curation” that I think can build sustainable differentiation in products vs. the retailer that is selling them. In the simplest form curation is the selection of similar products in terms of function, quality, design aesthetic and perhaps brand.

Curation 296
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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

Early on, Mark Zuckerberg described Facebook as , “Something where you can type someone’s name and find out a bunch of information about them.” Here’s a good example from DrunkMall : Now, DrunkMall simply curates funny products from different websites, and then they write their own amusing product descriptions.

Product 104
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Making the NYC Community Smaller

This is going to be BIG.

After I graduated in 2001, I remember it seeming impossible to feel the same way about living in New York City. When you see too many faces, you might not take the time to learn the names that go with any of them. Being intensely involved in community life there made the campus seem small and familiar.

Community 116