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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Here is guerrilla marketing — how to growth hack your startup. Your marketing isn’t going your way. So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Have you fought tooth and nail for your product and service?

Marketing 156
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

They have seen one side of a market where many of us have seen the ebb and flow multiple times. Still, market amnesia by ordinarily rational actors always surprises me. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. Office and Operations. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. Learn how from the experts at PR Newswire.

Arizona 40
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30 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. Armed with this knowledge, you’re able to operate a customer-centric business that never loses sight of its North Star: fixing customer pain points.

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19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I was at a crossroads in my career and debating about starting my own sales and marketing consulting business. I’ve come up with my business name: Ebooks4fashion, because I wanted to create a platform of fashion marketing that helps fashion entrepreneurs, most women to start or to grow their business, through ebooks and online courses.

Naming 72
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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

At the same time, I wanted to make sure the name is unique and available – that is to ensure no other businesses are already operating under that name. A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. Thanks to Rebecca Oatley, Cherish PR ! #6-

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