Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right
crowdSPRING Blog
JULY 19, 2018
Victoria Greene of BrandPackaging.com explains : The way a product is packaged can create a dynamic, engaging story about your brand, drawing upon a multitude of features. Brand perception is how your audience perceives your brand. In 2003 owner Paul Canella began selling biodegradable dog waste bags and he’s never looked back.
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