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The Complete Small Business Marketer's SEO Toolkit :: Small.

Duct Tape Marketing

Below is a list of the tools many SEO pros turn to when they want to initially size a site up. By familiarizing yourself with and using these tools you can turn yourself into a much more informed consumer of paid SEO services as well as enable yourself to quickly spot competitive opportunities for your business.

SEO 73
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer.

Demand 167
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Blending Paid Social with Organic Social :: Small Business.

Duct Tape Marketing

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. The key to the effectiveness of this approach resides in building the organic side first. All rights reserved.

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Sponsored Poolfunding: A New Way To Think About Maximizing Advertising Dollars

YoungUpstarts

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

." You increase unaided brand recall by creating great products (its not called a tablet, they are all called iPads), delivering fantastic service ("their return process is as good as Zappos"), and of course online and offline advertising. No eBay PPC ad or SEO listing showed up. Sometimes it all works together.

Analytics 129
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10 Rules for Winning (and Making More Money) in 2014

ConversionXL

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. What about PPC? So this is the past. Don’t be stupid.

PPC 123