Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Sometimes it all works together.

Analytics 128

Analytics Search Advertising Metrics 128

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. Thanks for the insight!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

NOVEMBER 14, 2013

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? Web analytics - Google Analytics (or whatever you use) is a goldmine. Become a master of analytics.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

FEBRUARY 9, 2015

I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a hawk. Analytics Integration. A/A testing might spot some big biases but I find that it’s inefficient and doesn’t answer everything that QA, analytics integration and segmentation can. What do I recommend then? Device testing.

Analytics 48

Analytics PPC Conversion Artificial Inteligence 48