Demand Generation: 7 Tactics to Fuel Your Funnel
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. Which channels have the best engagement? The metrics.
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