Genuine VC
JANUARY 23, 2012
The most often I’ve seen this approach work is through a fostering community of sellers, where these sellers find benefit in just interacting with each other. It’s perhaps an older example, but Bitpipe ( sold to TechTarget in 2004 ) did just that in becoming the largest distributor of IT white-papers which attracted CIO buyers.
www.igda.org
JULY 24, 2012
Psychophysics in Cyberia , Work Less Institute of Technology, November 18, 2004. Quality of Life in the Game Industry: Challenges and Best Practices " white paper. Community Chapters. Here is a collected list of documents I have either quoted from or consulted extensively. Green, York University, Toronto, Canada.
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ConversionXL
MAY 27, 2022
The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. It uses marketing to raise brand awareness and get people excited about your products or services.
Software By Rob
AUGUST 18, 2010
lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out! Finaly, a correction: 37signals launched their first product (Basecamp) in 2004, before they had a huge following. Justin #14 Eugene Mandel on 08.18.10 They have something around 20 employees.
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