What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media
Both Sides of the Table
FEBRUARY 12, 2017
Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.”
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