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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

APRIL 19, 2011

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

Acquisition 304
Acquisition Warrant Customer Term Sheet 304
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25 Best Startup Failure Post-Mortems of All Time

www.chubbybrain.com

SEPTEMBER 28, 2011

Don’t exacerbate the issue by needing to figure out how to deal with a large equity deadweight on your hands (investors won’t like that the #2 stakeholder is absent, even estranged, from your company). So, the best way of dealing with this issue is to take a long, long vesting period for all major sweat equity founders.

Software Review 79
Software Review Startup Technical Review Vesting 79
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