Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. In an earlier post I spoke about the asymmetric nature of Twitter vs. Facebook.

Conversion 235

Conversion Management Social Network Philadelphia 235

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

mashable.com

JULY 18, 2012

In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. Subscribe to the Business channel. Google purchased DoubleClick for $3.1 DoubleClick.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104