Businesses Must Manage the Twitter Conversation
Both Sides of the Table
AUGUST 2, 2009
On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. My intuition is that this is why when Twitter initially took off (around the time of SxSW in 2007) it was an open “publish to the world” platform and the trend continued.
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