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How Can We Really Measure The ROI of Optimization?

ConversionXL

However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. For example, if my PPC advertising is consistent over an 8 week period, I can make a flawed but useful comparison of the before and after effects – because I’m comparing a segment rather than ‘all traffic behaviour’. Word-of-Mouth.

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Which Is The Best Business Model For Your Startup – B2B Or B2C?

Entrepreneurs-Journey.com by Yaro Starak

Another thing to remember is that when an industry goes global, the threat of losing money to intellectual-property theft skyrockets. pay-per-click (better known as “PPC” ) costs can quickly amount to five figure sums as single clicks can easily surpass $5 per visit to your website. These days, Google advertising a.k.a.

B2C 91