ConversionXL
AUGUST 27, 2015
However, you have to have a predictable traffic stream (ie PPC) and even then it is rough. For example, if my PPC advertising is consistent over an 8 week period, I can make a flawed but useful comparison of the before and after effects – because I’m comparing a segment rather than ‘all traffic behaviour’. Word-of-Mouth.
YoungUpstarts
NOVEMBER 30, 2018
In our internet-obsessed world, business owners need to understand things like search engine optimization (SEO, which is the practice of making a web presence as appealing as possible to search engines ) and pay-per-click (PPC) advertisements. Having an app is a key part of reaching customers in the age of smartphones.
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YoungUpstarts
NOVEMBER 24, 2014
In addition, the national unemployment rate is down, and jobless claims recently fell to their lowest level since 2007. With pay-per-click (PPC) advertising, you create small ads that promote your Black Friday specials and place them on search engines. All of this adds up to increased consumer confidence and spending.
Duct Tape Marketing
JUNE 3, 2011
While initial social media initiatives were focused primarily on building and engaging in organic ways, smart marketers are now adding paid campaign support to the social mix very much like search engine marketing relies on PPC ad support. Note: There have been some updates since I published th. 5 Practical Tips for Gett. :
ConversionXL
JULY 10, 2014
When it won the Grand Effie in 2007, jury chair John Butler said (emphasis mine): “They managed to do it with humor, class, and honesty without falling into the trap of overtly negative competitive advertising” This is perhaps the most important element when doing any kind of competitive testing in your campaigns.
Duct Tape Marketing
MAY 26, 2011
This is where you can get reports on the pages Google is crawling, where you might have broken links, the status of your site maps and any issues Google might be encountering with your site. [link] SpyFu – As the name implies this tool aims at helping you understand what a site is doing related to PPC advertising and specifically AdWords.
Occam's Razor
AUGUST 22, 2011
The Awesome Power of Visualization 2 -> Death and Taxes 2007. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. 2007 Predictions: Web Analytics. Web Analytics Demystified. Six Data Visualizations That Rock!
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