2007 IPO Metrics Viral 
Cracking the Code
NOVEMBER 10, 2009
While poised with a limited number of transactions this year, the world of public Cloud Computing and SaaS companies has been marked by two events in the past few months: the acquisition of Omniture by Adobe and the high profile IPO of LogMeIn, a leading provider of PC remote access and support with a very interesting freemium model.
Cracking the Code
FEBRUARY 27, 2009
26 Bessemer Venture Partners (BVP), the oldest venture capital practice in the United States, today announced the closing of a $350 million supplement to its current fund family, BVP VII, which closed in June 2007. ► 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing.
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Cracking the Code
FEBRUARY 12, 2007
Monday, February 12, 2007. ▼ 2007. (10). SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more.
Cracking the Code
MAY 25, 2010
One of his secret: "Incentivize your marketing team on sales not leads" Jeff Jordan, CEO of OpenTable speaking about his IPO process: " Build relationships with key public investors 2-3 years before going public (Morgan Stanley, Fidelity and T. ipo process. ► 2007. (10). SaaS business metrics: why are they different?
Cracking the Code
MARCH 10, 2008
The definition becomes for the last quarter of 2007: CAC Ratio = (GM (Q4 07) - GM (Q307)) x 4 / S&M costs (Q307) A CAC ratio of one would be equivalent to breakeven marginally on a new customer in one year. ► 2007. (10). SaaS business metrics: why are they different? Posted by Philippe Botteri. at 8:58 PM.
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.
Cracking the Code
SEPTEMBER 2, 2008
The Deutsche Bank report has a very interesting chart on the topic presenting the Free Cash Flow margins vs. the revenue growth four years post IPO for select software leaders: As you can see, with 20% Free Cash Flow margin and a 50% growth rate, Salesforce is well positioned in the pack! ► 2007. (10). ► 01/27 - 02/03. (1).
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