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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Hyundai’s Assurance program, which debuted during the 2007–08 financial crisis, is a great example.

Marketing 121
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.

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@altgate » Blog Archive » Outsourcing For Startups

Altgate

The servers are in the cloud, his advertising sales is with Google, etc. The reason is that putting a sales force in the field with limited inventory is very, very expensive. you should be able to find many options for an ad sales network. Once you have scale, you can think about building your own sales force.

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Labor Day! Let’s Celebrate the Workers

crowdSPRING Blog

Parades are held, speeches are given, and workers across the country take an extra day’s rest from their labors to picnic, play with their kids, and (often) shop the sales that businesses love to offer on the last official day of summer. Related posts: Lean Marketing tips: business card as selling tool. Thanks, Dylan!

Bosnia 67
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. SALES & MARKETING. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. But in 2007, after Jumpstarts success, he decided to get serious. million of consulting work in start-ups in 2007. Newsletters.

Arizona 40
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

And we charge money for it.” – Eric Ries, The Lean Startup. But in many cases, the introduction stage is marked by slow-to-moderate sales and little profit. It works best when: Your target market is early adopters and innovators Your short-term goals are to maximize profits and increase product sales quickly. Take Netflix.

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Elephants Can Dance – Reinventing HP « Steve Blank

Steve Blank

Things Change In 1956 Hewlett Packard (HP) was a 17-year old company with $20 million in test equipment sales with 900 employees. After failing dismally at making disposable digital cameras in 2003 Pure Digital Technologies reinvented their company in 2007 to make the Flip line of camcorders. But first some background.)