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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This is a mistake.

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

Monday, February 12, 2007. Getting the most of your online marketing: the In & Out of SEM/SEO. ▼ 2007. (10). Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. on a scale of 1-4). on a scale of 1-4). ► 02/24 - 03/02. (1).

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007. Posted by Philippe Botteri. at 7:42 PM. Excellent update to your 10 Laws. Save the planet!

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Knowledge

Occam's Razor

The Awesome Power of Visualization 2 -> Death and Taxes 2007. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions. Web Analytics Demystified.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. ► 2007. (10). Popular Media: the key to viral marketing. Best Venture and Technology Podcasts for 2007.