Remove 2008 Remove Affiliate Remove Aggregator Remove eCommerce
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I think we have established that. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 130
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. The data is for 2008, but works like a charm in driving conversions.

Web 165
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

I have said: All data in aggregate is "crap" Because it is. So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Tons of data "puking", all just aggregates.

Analytics 124