VC Cafe

JULY 15, 2011

They plan to scale by using ecommerce aggregators as affiliates. The engine can also correct the problem as it is detected using a SaaS platform. The cost is only $10 per month, and they hope to attract the SMB market which currently isn’t served by Cisco or Juniper. Lassoit – a more personal way to learn a language.

Incubator 99

Incubator Startup Florida 99

Duct Tape Marketing

MAY 2, 2013

Affiliate marketers fall into this category as do what are commonly referred to as value added resellers (VARs). Many straight up eCommerce companies, such as JustBats.com, fall into this category as do many eBay and Amazon sellers. Aggregator – An aggregator builds a community and then charges for access to the community.

Business Model 77

Business Model Aggregator eCommerce Distribution 77

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. That is why you need Enhanced Ecommerce.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. Cool dashboards matter—whether or not you want them to. Define the dimension.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. For ecommerce websites here’s a behavior metric: Actions Completed = percent of email campaign visits that watched a video.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

AUGUST 12, 2013

So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. For multi-channel attribution modeling to work, all your marketing campaigns (Search, Social, Email, Display, Affiliate, others) must be 100% tagged with campaign tracking parameters. Tag your Bing campaigns.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. John Lewis: Thoughtful Cart and Checkout Experiences for Nonline Outcomes.

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ You can measure this at an aggregate level, or you can measure it just for your campaign traffic. I think we have established that. Oh and don't tell me that your "branding" campaign is to increase "engagement"!

Campaign 128

Campaign Analytics Metrics Search 128

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. aggregation. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software. MarketBright â?? marketing automation suite. Email Blasting. Advasense Technologies.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

FEBRUARY 26, 2020

organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link). Here’s a modern example: I used to run an ecommerce store selling iPhone cases, and whenever Apple launched a new iPhone, we had a product launch campaign to introduce a new line of cases. However, it’s easier to read in reports.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

MARCH 23, 2010

Business priorities (no we are not doing ecommerce, we want leads!). There is always one exception to the rule. :) It can be of some value to take aggregated data about your visitors (especially those that converted) and put it into your corporate data warehouse where all other data of your company sits.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

APRIL 21, 2014

Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. If you have a lot of them, aggregate them up. chapter 5 specifically provides advice on B2B and non-ecommerce websites). In my case above I can see individual campaigns or just create and advanced segment for social-media.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

DECEMBER 12, 2011

But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above). Where is it? Most likely in Excel. Where is it?

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Coupon affiliates. "Social All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 16, 2008

Even if you and I are in the same sector (ecommerce) or the same business (social networking) it is important to know that we will usually drive different objectives, and hence different KPI's. This post is a bit heavy on ecommerce, my apologies for that, purely a function of time pressures, had to write this week. Trial signups.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Quantity is just one of the ecommerce segmentation possibilities in Analytics. There are, if I am not mistaken, another 15 to 20 attributes about your ecommerce experience that you can track, and hence segment by.

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." 11: Close to zero aggregated analysis exists, everything's segmented.

Analytics 140

Analytics Web Metrics DC 140