Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. eCommerce is hot again! We talked about ReachLocal and how we think they’ll be a great channel for any software company wanting to sell online services to local businesses (they have a nationwide salesforce). million loss in 2008.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ For example if I were in-charge of campaigns for OfficeMax , I would measure ecommerce conversions but that's just a sideshow for these types of campaigns. I think we have established that. Notice the competitive trends?

Campaign 130

Campaign Analytics Metrics Search 130

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Shopbop: (Luxury) Ecommerce and Branding Done Right! I also like the checkout experience… 8.

Web 165

Web Design Marketing Security 165

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! The multi-channel strategy you are executing is unique. Coupon affiliates. "Social Of course Yahoo! Paid search.

Analytics 124

Analytics Web Acquisition Metrics 124