Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. eCommerce is hot again! We discussed whether investing in the second largest player in a category makes sense given that Groupon is 10x the revenue, 3.5x But LivingSocial is reportedly doing around $180,000 per day in gross revenue.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! Shopbop: (Luxury) Ecommerce and Branding Done Right! I'm still quite skeptical about these affiliates because I feel that they are just trying to pawn me off to ADT and collect their bounty. The data is for 2008, but works like a charm in driving conversions.

Web 164

Web Design Marketing Security 164

Occam's Razor

MAY 18, 2010

So it was with absolute delight that I wrote a detailed post about the release of Advanced Segmentation feature in Google Analytics in Oct 2008: Google Analytics Releases Advanced Segmentation: Now Be A Ninja! Total revenue. and you can increase revenue (by identifying and investing where things are going well). Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. I think we have established that. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128