Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

JULY 3, 2009

The power of A/B testing is so under-exploited in product development, that Im trying new ways to explain its benefits. Split-testing is great for linear optimization; making our landing pages, conversion rates, and retention metrics incrementally better day-in day-out.

Lean 60

Lean San Francisco Continuous Deployment Cofounder 60

Startup Lessons Learned

AUGUST 24, 2009

So I generally feel right at home in these conversations. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. It’s a fascinating time to see content industries in action, because they are facing a constantly changing landscape and are really trying to keep up. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Duct Tape Marketing

APRIL 27, 2022

22:24] Retention and recruitment have become really hot right now for a lot of organizations – what role can community play? [24:13] Not quite that far back, uh, but let's start at about 2008, which was probably the date that Facebook really became a business tool or started the journey becoming a business tools. So let's go.

Community 67

Community New York Small Business New York City 67

Startup Lessons Learned

JUNE 22, 2009

Some startups fail because the founders cant have this conversation - they either blow up when they try, or they fail to change because they are afraid of conflict. Our challenge is in the customer retention, and we're in the process of doing segment pivot to validate our hypothesis that the other market segment has longer retention.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

Startup Lessons Learned

MARCH 24, 2009

At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Each of those levers -- conversion rate, action/user, msgs/action, etc. -- are important when thinking about how and why users engage with your product. This is why the registration is so important.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Have you struggled with engagement and retention?

Viral 140

Viral San Francisco Lean Continuous Deployment 140