Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences
ConversionXL
MARCH 19, 2013
The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs. Your website should be designed for somebody, not everybody. Step #3: Metadata, scenarios, pages. Metadata is information about information. More on the importance of metadata.
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