Aymeric Gaurat-Apelli

JUNE 9, 2010

by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Never ever never never never ever present any metric all by itself.

Web 96

Web Metrics Analytics eCommerce 96