2011 Business Model Customer Development Distribution 
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product?
Steve Blank
JULY 13, 2021
Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers.
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Steve Blank
MARCH 26, 2014
For those who don’t know, I wrote the book Open Innovation in 2003, and followed it with Open Business Models in 2006, and Open Services Innovation in 2011. A startup is a temporary organization in search of a repeatable, scalable business model. When companies want to innovate a new business model (vs.
Steve Blank
FEBRUARY 3, 2015
Hershey just bought Krave Jerky, a team in our 2011 Berkeley Lean LaunchPad class, for >$200 million. —– Jon Sebastiani and his team came into the 2011 Berkeley Lean LaunchPad class with several key observations: Snack foods were a large ~$35 billion but the moribund food category was starving for innovation and modernization.
Steve Blank
MARCH 18, 2011
The New Bubble : (2011 – 2014): Here we go again…. (If The goal was to get your firm public as soon as possible using whatever it took including hype, spin, expand, and grab market share – because the sooner you got your billion dollar market cap, the sooner the VC firm could sell their shares and distribute their profits.
Steve Blank
MARCH 26, 2019
So in 2011, with support from the Stanford Technology Ventures Program (the entrepreneurship center in the Stanford Engineering School), we created a new capstone entrepreneurship class – the Lean LaunchPad. If you had dropped by in 2011, the first time I taught the class, and then stuck your head in today, you’d say it was the same class.
maplebutter.com
JANUARY 8, 2013
I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Now our biz model is lighter, more flexible. the overseas business is a $billion security market.
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